Showing posts with label Ebook. Show all posts
Showing posts with label Ebook. Show all posts

Cómo crear un diseño profesional de Ebook

Cuando se publica un libro, una de las partes más importantes del e-book es el diseño de la portada de libro electrónico. Tiene interés el lector potencial para comprar y leer el libro. Para ello, puede dar de alta los servicios de un compilador de diseño gráfico, o pagarle una suma de dinero o luchan con las diferentes plantillas disponibles en la internet. La mejor compra sería utilizar el programa de windows de cubierta fábrica versión 2 que permite a cualquiera crear un diseño de la portada de hermosa e-book en minutos.

Hay muchos servicios y personas alrededor para ayudarle en la construcción de un libro electrónico. En el edificio, significa dar los toques finales para el e-book. Ayudan en la corrección y edición menor del libro e, en la elección de la typestyle adecuada para el libro y crear un diseño de libro electrónico único para el libro que es tan singular como el escritor. También ayudan a ajustar los párrafos en los párrafos más pequeños para hacer en la pantalla de lectura fácil y a formato e-book con la mejor calidad de diseño, gráficos y tipo. Todo lo que tienes que hacer es enviar el manuscrito a ellos como un archivo adjunto a un correo electrónico en cualquier formato de texto o procesamiento de textos. Además, es mejor para usted a la menos formato e-book como es más fácil iniciar formato en una pizarra limpia. Dependiendo de la cantidad de los trabajos necesarios, el e-book se completa en cuestión de 7 a 10 días. Descuentos están disponibles, mientras que elija el diseño apropiado dentro de dos o tres días siguientes a la recepción del manuscrito. Cambios en el diseño y el e-book debido a sus errores no pagan a usted que pagan los cambios que realice a usted.

Una vez hecho el e-book, viene la comercialización del e-book. Hay bastantes estrategias de marketing alrededor para que pruebes. Podría enumerar el e-book de los muchos directorios e-book gratis disponibles. También puede utilizar el pago 100 por motores de búsqueda haga clic en probar y el e-book del mercado. Como alternativa, podría conseguir los servicios de una empresa de comercialización de libros electrónicos para ayudar a mercado su libro a un precio!


Cómo mercado y precio su Ebook






Keywords:



Ebook, marketing,sales,article marketing







Article Body:



You've written and compiled an ebook. Now you have to



decide how much to charge for it. Finding the right



price is essential to the success of your product. If



you charge too little, people will think it's of



little value, and they won't purchase it, or even it



they do buy your book, you will have to sell thousands



of copies to get to the point where you can begin to



see a profit. If you price it too high when compared



with your competition, you will find yourself steadily



lowering the price, which will cause you all kinds of



new problems in the future. For example, if you sell



your ebook at first for $39.99, and later reduce it to



$24.95, don't you think the people who bought it for



$39.99 are going to be PISSED?





Choosing the right price for your ebook is one of the



most critical parts of the marketing process. The



first rule of pricing ebooks is to never underprice.



Determine the highest price your audience can afford,



and then if you find your book isn?t selling, you can



always reduce the price. Before you take that step,



make sure you are promoting your book like crazy on



the Internet and on websites. The price should be



aimed at bringing in profits, but you should never



forget that price is one of the factors that people



use in judging the value of your ebook ? before they



buy it. So always start with the highest price, and



then launch a mega-marketing campaign.





Pricing an ebook is particularly difficult because



ebooks are a fairly new commodity. Since they are



digital, the value of an ebook is as confusing as the



understanding of what digital actually is to the



average layperson. This means that we must look at



ebooks in a different light in order to determine



their actual worth in this brave, new cyber world.





Let's look at the difference between a book in print



and an ebook. A printed book is an object you can hold



in your hand, store on your bookshelf, even hand down



to the next generation. It is priced on factors such



as paper stock, design and production costs, and



marketing.





But the fact that unites ebooks and print books is



that they are composed of ideas. It is the ideas in



these books that have the ability to change, or



possibly transform, people's lives.





What do you think an idea is worth when evaluated



against the cost of paper and ink?





It is the IDEAS that are valuable! That is how you



determine the cost of your ebook.





What should I charge for my ideas?





There are all different formulas and methods for



determining the correct price for your ebook. Let's



begin with honing in on your ultimate goals.





Decide if your goal is to get wide distribution and



maximum exposure. This goal is aimed at drawing



customers to your business or service, or to



establishing the credibility of your reputation. If



this is your main goal, you should aim to keep your



price on the low side. Some authors have even priced



their ebooks at a profit loss to draw a high number of



new customers. The key is to find a price that



maximizes your profits and the number of books you



sell.





This is an excellent pricing strategy if you are



looking to acquire long-term customers. Long-term



customers are extremely likely to buy from you again



and again ? as long as the first ebook they buy is of



exceptional quality and beneficial to the customer.





However, if your book contains valuable ? and more



importantly NEW information, references, or techniques



? then you should aim to price it on the high end.





After you figure out your goal, you must figure out



what your audience's need is for your ebook. For



example, does your book solve a particular problem? If



it does, and solves it in a way that hasn't been



written about in one hundred other ebooks, you will be



able to achieve high sales at a high price. If your



book solves a problem or answers questions in a new



and unique way, you should price your book as high as



you can go. You will achieve larger profits this way,



but bring in fewer customers. Just make sure the



question or problem that your book solves is one that



is important and relevant to the majority of your



market audience. If your ideas are not common



knowledge, or you are presenting a brand new



technique, you will be able to sell books at a high



price. Just be prepared for your competition to



undercut you on price as soon as they hear about your



book.





Keep in mind that the above pricing strategy is



temporary. Eventually, you will cease to sell books at



this high price. So figure out in advance how long you



plan to offer your ebook at this high price, and when



that time is up, change your pricing strategy.





If you want to see large profits over customer draw,



aim for an audience that is looking for easy solutions



to their problems at a low price. If your book is



aimed at solving one particular problem rather than



general advice, then you can charge more. Start at the



highest price the market will bear to bring in the



largest profits, and plan to discount the book a



number of times throughout the year.





Marketing Strategies





The key that unlocks the sales potential of your ebook



is to find a single sentence that becomes your selling



handle. This sentence states what question or problem



your book answers and the benefits your ebook can



provide. Then be sure to use that sentence in every



piece of sales and promotional material, and every



time anyone asks you about your ebook.





Besides promoting your books assiduously online, there



are several other strategies that can help you sell



more books.





One is to give something away for free with your book,



such as a valuable bonus item. Or bundle several



ebooks under one price, which lowers the price for



each ebook if they were sold separately.





An effective technique for figuring out a price is to



send out a survey to your current customers. If these



customers have already bought an ebook from you, ask



for their opinion in terms of price. Do this by



creating a sales page for the new book, but don't



include a price on that page. Instead, add a number of



links to survey questions that ask pointed questions



to aid you in assigning a price to your ebook.





Another strategy is to test out prices by creating a



number of duplicate sales pages with different prices



on each page. Make sure your sales copy is exactly the



same on every page, and includes your selling-handle



sentence. Then figure out for each page the conversion



ratio between visitors to your site and sales of your



book. This will tell you what your optimum price is.





Ultimately, if you've written a book that solves a



problem or presents a new technique, your book will



bring in both traffic and profits. So be sure to write



that selling-handle sentence that sums up what problem



your book solves and what the benefits of your book



will be to the customers who purchase it. And then



watch your market come to you!


Artículo de eBook & Marketing, bloque del escritor Ovecoming


about. . . . .uh, I can't think of what the word is .



. . oh, yes, it's on the tip of my tongue . . . it's:







Keywords:



Ebook & Article Marketing, Ovecoming Writer's Block,marketing,articles,plr







Article Body:



What is writer's block?





Well, I just can't think of a single darn thing to



say. Oh well, I'm outta here!





Sound familiar? No! Oh, get real! We've all



experienced this phenomenon when we absolutely have to



write something, particularly on deadline. I'm talking



about. . . . .uh, I can't think of what the word is .



. . oh, yes, it's on the tip of my tongue . . . it's:





WRITER'S BLOCK!!!!





Whew! I feel better just getting that out of my head



and onto the page!





Writer's block is the patron demon of the blank page.



You may think you know EXACTLY what you're going to



write, but as soon as that evil white screen appears



before you, your mind suddenly goes completely blank.



I'm not talking about Zen meditation



stare-at-the-wall-until-enlightenment-hits kind of



blank.





I'm talking about sweat trickling down the back of



your neck, anguish and panic and suffering kind of



blank. The tighter the deadline, the worse the anguish



of writer's block gets.





Having said that, let me say it again. "The tighter



the deadline, the worse the anguish of writer's block



gets." Now, can you figure out what might possibly be



causing this horrible plunge into speechlessness?





The answer is obvious: FEAR! You are terrified of that



blank page. You are terrified you have absolutely



nothing of value to say. You are afraid of the fear of



writer's block itself!





It doesn?t necessarily matter if you've done a decade



of research and all you have to do is string sentences



you can repeat in your sleep together into coherent



paragraphs. Writer's block can strike anyone at any



time. Based in fear, it raises our doubts about our



own self-worth, but it's sneaky. It's writer's block,



after all, so it doesn't just come and let you know



that. No, it makes you feel like an idiot who just had



your frontal lobes removed through your sinuses. If



you dared to put forth words into the greater world,



they would surely come out as gibberish!





Let's try and be rational with this irrational demon.



Let's make a list of what might possibly be beneath



this terrible and terrifying condition.





1. Perfectionism. You must absolutely produce a



masterpiece of literature straight off in the first



draft. Otherwise, you qualify as a complete failure.





2. Editing instead of composing. There's your



monkey-mind sitting on your shoulder, yelling as soon



as you type "I was born?," no, not that, that's wrong!



That's stupid! Correct correct correct correct?





3. Self-consciousness. How can you think, let alone



write, when all you can manage to do is pry the



fingers of writer's block away from your throat enough



so you can gasp in a few shallow breaths? You're not



focusing on what you're trying to write, your focusing



on those gnarly fingers around your windpipe.





4. Can't get started. It's always the first sentence



that's the hardest. As writers, we all know how



EXTREMELY important the first sentence is. It must be



brilliant! It must be unique! It must hook your



reader's from the start! There's no way we can get



into writing the piece until we get past this



impossible first sentence.





5. Shattered concentration. You're cat is sick. You



suspect your mate is cheating on you. Your electricity



might be turned off any second. You have a crush on



the local UPS deliveryman. You have a dinner party



planned for your in-laws. You . . . Need I say more.



How can you possibly concentrate with all this mental



clutter?





6. Procrastination. It's your favorite hobby. It's



your soul mate. It?s the reason you've knitted 60



argyle sweaters or made 300 bookcases in your garage



workshop. It's the reason you never run out of Brie.





FACE IT ? IT?S ONE OF THE REASONS YOU HAVE WRITER'S



BLOCK!





How to Overcome Writer's Block





Okay. I can hear that herd of you running away from



this article as fast as you can. Absurd! you huff.



Never in a million years, you fume. Writer's block is



absolutely, undeniably, scientifically proven to be



impossible to overcome.





Oh, just get over it! Well, I guess it's not that



easy. So try to sit down for just a few minutes and



listen. All you have to do is listen ? you don't have



to actually write a single word.





Ah, there you all are again. I am beginning to make



you out now that the cloud of dust is settling.





I am here to tell you that WRITER'S BLOCK CAN BE



OVERCOME.





Please, remain seated.





There are ways to trick this nasty demon. Pick one,



pick several, and give them a try. Soon, before you



even have a chance for your heartbeat to accelerate,



guess what? You're writing.





Here are some tried and true methods of overcoming



writer's block:





1. Be prepared. The only thing to fear is fear itself.



(I know, that's a clich?but as soon as you start



writing, feel free to improve on it.) If you spend



some time mulling over your project before you



actually sit down to write, you may be able to



circumvent the worst of the crippling panic.





2. Forget perfectionism. No one ever writes a



masterpiece in the first draft. Don't put any



expectations on your writing at all! In fact, tell



yourself you're going to write absolute garbage, and



then give yourself permission to happily stink up your



writing room.





3. Compose instead of editing. Never, never write your



first draft with your monkey-mind sitting on your



shoulder making snide editorial comments. Composing is



a magical process. It surpasses the conscious mind by



galaxies. It's even incomprehensible to the conscious,



editorial, monkey-mind. So prepare an ambush. Sit down



at your computer or your desk. Take a deep breath and



blow out all your thoughts. Let your finger hover over



your keyboard or pick up your pen. And then pull a



fake: appear to be about to begin to write, but



instead, using your thumb and index finger of your



dominant hand, flick that little annoying ugly monkey



back into the barrel of laughs it came from. Then jump



in ? quickly! Write, scribble, scream, howl, let



everything loose, as long as you do it with a pen or



your computer keyboard.





4. Forget the first sentence. You can sweat over that



all-important one-liner when you've finished your



piece. Skip it! Go for the middle or even the end.



Start wherever you can. Chances are, when you read it



over, the first line will be blinking its little neon



lights right at you from the depths of your



composition.





5. Concentration. This is a hard one. Life throws us



so many curve balls. How about thinking about your



writing time as a little vacation from all those



annoying worries. Banish them! Create a space, perhaps



even a physical one, where nothing exists except the



single present moment. If one of those irritating



worries gets by you, stomp on it like you would an



ugly bug!





6. Stop procrastinating. Write an outline. Keep your



research notes within sight. Use someone else's



writing to get going. Babble incoherently on paper or



on the computer if you have to.





Just do it! (I know, I stole that line from



somewhere?). Tack up anything that could possibly help



you to get going: notes, outlines, pictures of your



grandmother. Put the cookie you will be allowed to eat



when you finish your first draft within sight ? but



out of reach. Then pick up the same type of writing



that you need to write, and read it. Then read it



again. Soon, trust me, the fear will slowly fade away.



As soon as it does, grab your keyboard ? and get


Desde Ebook para imprimir libro: Cinco trampas



Cuerpo del artículo:


¿Nadie ha notado una tendencia de libros, ambos autopublicado y de las editoriales comerciales, que originalmente fueron libros electrónicos y completamente no han sacudido los desafortunada signos de su origen?




1.El ya pueden vender libros electrónicos fácilmente en las páginas de 80-100, pero no pueden imprimir libros, la versión del libro gana longitud a través de los apéndices que ocupan una tercera parte del conde de página. A veces los apéndices son bastante tangenciales al tema principal, y otras veces contienen información de oro que debe se han integrado mejor con el contenido principal. Hay también relleno evidente en el libro, especialmente un montón de grandes ilustraciones, dibujos animados o diapositivas de Powerpoint que añadir poco a la experiencia de aprendizaje del lector.




2.El porque libros electrónicos a menudo se venden con un montón de bonos de tiempo limitado, estos libros contienen también bonos imprimidos en ellas – bonos que ya han expirado cuando fue comprado el libro! Esto sólo me ocurrió con un libro de tapa dura de 2007 de John Wiley comprado a través de Amazon.com - no de alguna fuente de posventa. Lo que estaban pensando?!




3.Ebooks, ambos libre y pagado, a menudo una función como un primer paso en un embudo de marketing, con un énfasis desproporcionado de mover al lector en la oferta siguiente, con un precio más alto, como un campamento de arranque o seminario. He leído dos tapa dura libros recientemente que tienen demasiado prominente y demasiado prepotente un lanzamiento del autor de seminario muy caro. Un libro debe ser una unidad de información independiente, con otras ofertas mencionados, pero no con una venta de duro. Promociones todos deberían situarse después del texto principal, no dentro de los capítulos.




4.It s comunes para crear y vender o distribuir una antología de ebook preguntando contribuyentes al enviar algo en un tema vagamente definidos y aceptar todas las contribuciones, con salvajemente desigual calidad y pertinencia a uno con el otro. Si tiene un título vendibles, gente comprará a este tipo de cosas como un libro de impresión también, pero exámenes será así así en el mejor y el libro está destinado a una muerte rápida.




5.El por encima de todo, abunda la pereza. Dado que la mayoría de libros electrónicos tienen una vida corta, hay poco piensa determinado a hacer que el contenido sustantivo suficientemente para soportar la evolución del mercado por un año o dos. Personas que compran libros de su biblioteca personal no quieren algo que hará poco sentido cuando extraen un volumen hacia abajo desde su plataforma dentro de tres años.




Personas pueden ser engañadas una vez, pero los amantes del libro no compran "libros de ese autor" nuevamente cuando en realidad es un libro electrónico en las trampas de un libro: sin alma de un libro. Además, uno de los grandes beneficios para el autor de la publicación impresa es conseguir libros en las bibliotecas. Bibliotecarios normalmente no comprar libros con las debilidades de la anteriores.




¿Desea convertir un libro electrónico en un libro de impresión que funciona plenamente en su nuevo formato? Darle profundidad, organizarlo bien, utilice el control de calidad si la coordinación de múltiples contribuciones, que sea útil y pertinente para los próximos años y mantener la autopromoción discreta. Entonces, usted tendrá lectores Esperando ansiosamente su próximo libro – y la siguiente y la siguiente: para agregar a sus bibliotecas personales.


EBook Ideas-algunas sugerencias para encontrar Ideas para su Ebook

Marketing, escritura, ebook






Cuerpo del artículo:


Ideas para el desarrollo de temas para su ebook.




Escritura de eBook exitosa es productivo eBook escrito. Productividad requiere ideas y las ideas son alrededor, sólo tienes que saber dónde buscar. Una vez que le abra los ojos a las posibilidades, su voluntad tienen más ideas que cada vez que se creía posible.




1. Personales experiencias pueden generar posibilidades asombrosas de libros electrónicos. No descuento nunca el valor de los lugares que llevan sus quehaceres diarios y actividades mundanas de día a día. Incluso permanente en línea en la tienda de comestibles puede producir ides que podrá tomar su próximo proyecto de escritura a nuevas alturas.




2. Mantenga los ojos abiertos! Muchos escritores de crédito gente mirando para la producción de muchas de las ideas que se convirtió en algunos de sus mejores trabajos. Prestar atención a todo lo que le rodea y tomar notas. Lo que puede parecer nada hoy puede ser la respuesta a su dilema de escritura mañana o la semana próxima.




3. LECTURA! Escritores son lectores. La lectura es no sólo para la investigación y entretenida, puede jumpstart sus propios jugos creativos y chispa nuevas ideas que puede desarrollar en su próximo eBook. Libros, revistas, periódicos y vallas publicitarias incluso pueden proporcionar esa chispa que se convierte en su próxima gran idea.




4. Habla con la gente. Hablar con la gente puede ayudarle a generar ideas para temas, el carácter y el diálogo incluso. Cada día es otra oportunidad para conocer a alguien nuevo, alguien diferente que usted y ampliar su base de conocimientos para la escritura.




5. Navegar en la red! No sólo es net surf más entretenida, pero es una manera fantástica para generar nuevas ideas para su escritura. La Internet puede tomar en cualquier lugar que desee ir sin jamás una maleta de embalaje o salir de su hogar.




6. Mantener un bloc de notas. Mantenimiento de un portátil de sus ideas es una forma excelente para evitar perder esa joya de una idea para los que todavía no ha encontrado un hogar. Algunos escritores han dicho que se perderán sin sus portátiles y escribir en ellos todos los días sin falta.